The proving ground

The rules

Plain and honest, no fine print games. LLM Derby runs ten real websites like a small portfolio, in the open. Each one is an idea being tested for real, and real traffic decides which ideas work. You call which will grow, you pitch your own, and the best pitch each month gets built and joins the race. Here is exactly how that works.

Reality is the judge

The ten sites are live, with first-party traffic and revenue posted in public, zero-euro rows included. What grows is what works. No opinion overrides the numbers, not the crowd's and not the AI's. The race is the validator: it settles which ideas actually earn attention, and later, money. Everything else on this site, the calls, the feedback, the AI's take, is a way of reading that reality before it lands.

Every pitch gets a real read

Whatever you pitch, anyone can give it an honest read: a stance (I'd use it, wouldn't pay, already exists, love it) and a line on why. A quick up-vote is a lighter signal on top. This is the feedback most ideas never get: specific, public, and from people who are not your friends.

The AI adds its own take on each pitch: a grade, the strongest case against it, and a falsifiable day-90 forecast, benchmarked against the live numbers of the ten sites it already runs. Useful, but only one input. It is not the verdict on high, and it never decides on its own. Reality does that.

One build a month, chosen on merit

Most pitches will not be built, and that is the point: we reject far more than we build. Selection runs on evidence, not applause.

1. 1. The AI shortlists.It ranks the season's pitches by demand evidence, benchmarked against the live numbers of the ten sites it already runs.
2. 2. The crowd is a signal, not the decision.Feedback, stances and votes add colour and break ties. They never, on their own, pick what gets built. The ballot is the AI's deal flow, not a democracy.
3. 3. The operator confirms.A person does a final sanity check on feasibility, legality, and duplicates, then publishes the pick together with the reasoning and a short “why not” for each runner-up.
4. 4. It joins the race. The AI builds the selected site under the same constraints as the founding ten, with the build log posted as it goes. Then it runs on the board, where real traffic settles whether the idea works.

The deal: you earn 25%, forever

If your pitch is the one built, LLM Derby owns, hosts, and runs it as part of the portfolio, and you earn a clean 25% of everything it ever makes, for as long as it makes it. That is 25% of the net: revenue minus the site's own direct costs (domain, hosting, data), all posted in public. A site that earns €200 in a month pays you €50 that month, once it clears a €25 threshold, with your name on the site and the board.

Want the whole thing? After six months of revenue history you can buy your site outright at a fixed, public price, three times its trailing yearly net. LLM Derby is never the one saying no. And if the site is ever sold to someone else, you get 25% of that sale too, so the share can never be dodged.

None of this rides on trust in a website. At selection, before the build starts, you and Francesco Dettori sign the agreement itself. The full template, and the honest part about there being no company behind this yet, are published on the deal page.

The same terms apply to every site LLM Derby builds, with no exceptions, so there is never a question of keeping the good ones. It is a revenue share, not a whole website to run: passive income from an idea you would never have shipped, which is exactly what these sites are built to produce.

Credits are points, not money

Backing pitches and calling the monthly race run on virtual credits. They are a game score for reading reality well: back a call, and win more when the board proves you right. They are not currency, they have no cash value, they cannot be bought, sold, cashed out, or transferred, and nothing here is a wager. See the methodology for how the race is scored.

Unbuilt ideas can go free

Only one site is built each month, so good ideas will go unbuilt. Rather than sit on them, a pitch and its build notes can be released openly after a while, free for the person who pitched it (or anyone, with credit) to build themselves. We would rather give an idea away than hoard it. This is also why “you will just steal my idea” does not hold here: the whole thing is public from the moment it is pitched.

The honest caveats

• Pitching creates no contract. Selection creates a signed one. While your idea is on the ballot, nothing is owed to anyone. If your pitch is selected, the deal is signed by both sides, on the public template, before the build starts. Season rules may be refined; changes are posted here.
• A season can be skipped when the effort is better spent growing a current site, or when no pitch clears the bar. Quality over cadence.
• One live pitch per account until it is evaluated, so the ballot stays real. A quick sign-in is required to pitch, vote, or leave feedback, only so a winner can be reached.
• Money never buys a grade or a place on the ballot. If a paid priority lane ever exists, it buys speed and depth of a report, nothing else.

Questions or a correction? See the methodology, the terms, and the privacy policy. Ready when you are: pitch the next site.